THE WHY:

Clothing is the most personal possession we own. It supports us through every season of life. Yet in today’s fast-fashion world, it’s often treated as disposable, an afterthought.

Georgia brings intentionality back to getting dressed. With a focus on mindful shopping and wardrobe versatility, she helps clients build wardrobes that function like well-oiled machines—smart, stylish, and built to last.

She creates a safe, judgment-free space to navigate the overwhelm of “what to wear,” especially during life transitions like body changes, style ruts, or major pivots. Her process helps clients rediscover their sense of self and develop a style that evolves with them over time.

Known for her calm, grounded energy and deep understanding of fit, fabric, quality, and design, Georgia makes getting dressed feel less like a chore and more like a form of personal expression. Through her thoughtful guidance, clients gain clarity, confidence, and a renewed sense of joy in their wardrobe.

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How Style Shapes Your LIFE:

  • Style isn’t just about how others see you — it affects how you feel and perform. Enclothed cognition: This theory suggests that what you wear influences your psychological processes — how you think, feel, and behave.

    In a 2012 study by Hajo Adam and Adam D. Galinsky, participants wearing a lab coat associated with attentiveness performed better on tasks requiring focus compared to those in their regular clothes.

    Your wardrobe can act as a psychological trigger, enhancing focus, confidence, and productivity simply by what you choose to wear.

    Beyond Perception:

    Intentional style is about more than following trends or meeting expectations - - - it’s about caring for yourself daily. Default dressing sends a message to yourself that your life or work isn’t important enough to dress for. From experience, no one feels fully confident, open, or successful while living in “default mode.” A purposeful wardrobe helps you reclaim your sense of self and approach each day with intention.

  • Clothes say a lot about who you are and how you want to be seen. Each of us gets dressed at least 29,000 times in our lifetime, and it takes just seven seconds for someone to form an opinion about you. First impression is largely determined by your appearance, demeanor, and clothing. While conversation matters, appearance is what makes an impact first.

    How we present ourselves shapes not only how others perceive us, but also how we move through life, connect with people, and what we attract. Intentional style isn’t just about aesthetics — it has real impact on confidence, authority, and performance.

    Confidence and Authority:

    • Dressing professionally can make individuals feel more authoritative, decisive, and confident.

    • 96% of women in a study reported feeling more confident when they felt good about their style.

    • Clothing sends a signal that you respect yourself, your work, and the situation, helping you step into your best self each day.

  • Appearance matters in professional settings. According to Forbes (2015):

    • 95% of employers factor in appearance when making hiring decisions.

    • 71% of companies have rejected candidates for dressing inappropriately.

    Even in casual workplaces, context matters. Turning up in formal business attire at a casual office—or sneakers at a suit-only environment—signals that you don’t have feel for the culture. Dressing well reflects your attention to detail and conveys self-assurance.

    Additional research:

    • Employees are 15% more likely to respect a well-dressed leader (Gallup).

    • 93% of executives say an employee’s style influences promotion chances (Washington Post).

    • Over three-quarters of well-groomed professionals experience better career growth, and more than 80% believe appearance is linked to success.

  • The way you dress doesn’t just influence how others perceive you — it shapes how you experience your own life. Clothing that feels intentional and empowering can boost confidence, clarify mindset, and subtly encourage you to step into new opportunities. When you feel good in your outfit, you’re more likely to say yes to experiences, take risks, and embrace possibilities that you might otherwise hesitate to pursue.

    Style as a daily tool:

    • Clothing can act as a psychological cue, reminding you of your own capabilities and intentions.

    • Wearing pieces that align with your values and goals helps you show up authentically, whether at work, social events, or personal projects.

    • Intentional style encourages a sense of readiness and openness, allowing you to engage fully with the world instead of defaulting to comfort or avoidance.

    In short, style is more than appearance — it’s a way to cultivate presence, confidence, and the freedom to say yes to life each day.

It’s time to get styled!

It’s not about being perfect - - - It’s about showing up with purpose and an open mind.

Curious about working together and learning more about the RUBA RUBA process?
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